Other resources

• The Importance of Knowing Your Customers
  The market analysis and marketing plan sections are two of the most critical elements of a business plan. Private equity investors or loan providers need to be convinced that a real demand exists for the company’s products and services and that management has a viable plan for capturing market share.
  Read more: The Importance of Knowing Your Customers
• Angel Financing and Venture Capital Criteria
  Investors will look to gain a clear understanding of the company from the business plan, including how much capital is required, how profits will be generated, the unique aspects of the company and its competitive advantages.
  Read more: Venture capital criteria