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A written document that details the necessary actions to achieve a specified marketing objective or objectives. It can be for a product or service, a brand, or a product line. It can cover one year and referred to an annual marketing plan. It can also cover up to 5 years.
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Other resources
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How to Deliver a Winning Business Plan Presentation
While a strong business idea and a well written plan may generate the interest of equity providers, investors ultimately commit capital to people and not just plans. The ability to produce and present a compelling presentation of the company’s potential and management’s capability is therefore one of the most critical aspects of actually securing funding.
Read more: Business Plan Presentation
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5 Sources of Equity Capital for Your Business
If you're thinking about getting outside or equity capital to help fund your business, there are some things you need to do first, that can make your business more attractive to investors. Follow these simple ideas, and you'll be well on your way to raising the money you need. First, always talk to a qualified business attorney (not your family lawyer). There are a lot of laws pertaining to how equity capital can be raised from the public, and the laws change often. You need someone who understands not only these laws, but also how to make sure that any business contracts are written to protect you and your business, especially the fine print.
Read more: Equity capital financing
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