Other resources

• The Importance of Knowing Your Customers
  The market analysis and marketing plan sections are two of the most critical elements of a business plan. Private equity investors or loan providers need to be convinced that a real demand exists for the company’s products and services and that management has a viable plan for capturing market share.
  Read more: The Importance of Knowing Your Customers
• Key Concepts in Negotiating Venture Capital Financing
  Identifying the right venture capital partner and securing financing represent major achievements for a growth-stage company. Before the transaction is finalized, however, management faces an additional hurdle: negotiating the terms of the venture capital financing.
  Read more: Negotiating Venture Capital Financing